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1 Passing off - Intellectual property lawyers.. - Clarke Willmott
https://www.clarkewillmott.com/legal-services/intellectual-property-lawyers/passing-off/
Passing off is similar to trade mark infringement, but applies to protect unregistered rights associated with a particular business, its goods or services.
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2 Passing off: definition, remedies and defences - NIBusinessInfo
https://www.nibusinessinfo.co.uk/content/passing-definition-remedies-and-defences
Passing off happens when someone deliberately or unintentionally passes off their goods or services as those belonging to another party. This action of ...
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3 Passing-off: Protecting the brand, goodwill and reputation of a ...
https://carscallen.com/blog/commercial-litigation/passing-off-protecting-the-brand-goodwill-and-reputation-of-a-business/
It should be noted that the law of passing-off does not protect a business's actual product from misrepresentation in the marketplace – it ...
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4 Passing Off: How to Prove a Competitor is Using Your Branding
https://burlingtonslegal.com/insight/passing-off-how-to-prove-a-competitor-is-using-your-branding/
Passing off is is the unauthorised use of another party's name, mark or get-up for commercial gain. Is your competitor using your branding?
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5 What is passing off? Legal advice, defences and remedies
https://harperjames.co.uk/article/passing-off/
its goodwill may be harmed · it may suffer financial (revenue is lost on unsold products and services as another business has instead benefitted ...
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6 Passing Off (misleading business reputation/goodwill)
https://www.clic.org.hk/en/topics/intellectualProperty/passing_off
An action of passing off occurs when a trader unlawfully misrepresents (acts misleadingly) that his goods or services are those of another ...
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7 What Constitutes Passing Off Alternatively Known as ... - HG.org
https://www.hg.org/legal-articles/what-constitutes-passing-off-alternatively-known-as-unregistered-trade-mark-infringement-36461
Although goodwill may be embodied in words, names or get-up, passing off protects the goodwill of the claimant's business as a whole and not individual ...
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8 What Must You Be Aware of to Avoid Passing Off? - LegalVision
https://legalvision.com.au/avoiding-passing-off/
The competitor may also allegedly create a misrepresentation to the public suggesting a relationship between the businesses (that may be ...
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9 Passing Off and Trade-Marks Act Disputes Involving ...
https://marketing.legal/EN/articles-archive/areas-of-focus/tortious-conduct/passing-off
Passing Off and Trade-Marks Act Disputes Involving Confusing Trade Names or Product Names as Business Concerns. The tort of passing off involves the ...
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10 Passing Off - the basics | Gregory Abrams Davidson Solicitors
https://www.darlingtons.com/blog/passing-off-basics-of-the-law
The legal definition of passing off is where a person or business offers goods or services as another business or with the consent of someone else in a way ...
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11 Trade Names and Passing Off - Owen White Solicitors
https://owenwhite.com/trade-names-and-passing-off/
Passing off protects the goodwill attached to a trade name or business. Passing off can also be used to protect slogans, logos, symbols or ...
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12 Passing Off Claims - Forbes Solicitors
https://www.forbessolicitors.co.uk/business/commercial/passingoffclaims.htm
Unlike registered trade marks (which are primarily governed by the Trade Marks Act 1994), passing off claims have no statutory basis, and are instead based on ...
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13 Overview of passing off | Practical Law - Westlaw
https://content.next.westlaw.com/practical-law/document/I3351a73de8da11e398db8b09b4f043e0/Overview-of-passing-off?viewType=FullText&transitionType=Default&contextData=(sc.Default)
Actions in passing off have traditionally concerned the use by the defendant of the name, mark or get-up used by the claimant to denote a product or business.
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14 Passing Off - Intellectual Property Law
https://www.stephensons.co.uk/site/businesses/srvcommercial/intellectual_property/passing-off/
What is passing off? Passing off is a legal reference for what happens when an individual or a business misrepresents someone else's goods or services in ...
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15 “Passing Off” a trademark: A discussion of common law ...
https://www.dentons.com/en/insights/articles/2018/june/20/passing-off-a-trademark-a-discussion-of-common-law-statutory-codification-and-civil-law
A successful passing off claim requires a plaintiff owner or licensee to demonstrate that it has acquired a commercial reputation in the ...
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16 Passing off - Legal & Financial - Duport
https://www.duport.co.uk/help-advice/legal-financial/passing-off
You should be aware that when your business becomes successful, others may try to pass themselves off as your company.
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17 What is Passing Off? - Lawble
https://www.lawble.co.uk/what-is-passing-off/
In a commercial context, where a business has built up goodwill through an identity for its goods and services that is distinguishable from the ...
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18 Trademark Infringement and the Tort of Passing Off - Heer Law
https://www.heerlaw.com/trademark-infringement-passing-off
So, what happens when you catch someone else using a trademark that you created and have been using in association with your business? Your ...
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19 Reverse Passing Off: A Risky Trick Play in Trademark Cases
https://frostbrowntodd.com/reverse-passing-off-a-risky-trick-play-in-trademark-cases/
“Passing off,” sometimes referred to as “palming off,” is a related claim but involves substitution. For example, a company was found to have ...
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20 Passing off and advertising | marketinglaw
https://marketinglaw.osborneclarke.com/media-and-ip/passing-off-and-advertising/
Passing off protects any aspect of the presentation of a trader's products which distinguishes these products from anyone else's and helps the ...
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21 The Tort of Passing Off: Someone has imitated the branding of ...
https://singaporelegaladvice.com/law-articles/tort-passing-someone-imitated-branding-business/
In order to bring an action for passing off, your brand must have acquired goodwill by the date on which the defendant's business or product ...
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22 Passing Off – Stop them stealing your business - Johnson Legal
https://www.johnsonlegaledinburgh.co.uk/passing-off-stop-them-stealing-your-business/
Passing off is a common law action and is used to prevent one party from using the goodwill associated with another party for their own benefit.
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23 Emulating another business – when is there passing off?
https://www.taylorwessing.com/en/insights-and-events/insights/2021/09/bu-emulating-another-business-when-is-there-passing-off
The case is a good example of the limits of passing off claims, especially where the parties' business names are different, with the court ...
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24 Passing off - Company Law Club
https://www.companylawclub.co.uk/passing-off
Passing off · That it is established in business under that name or has some other right to its use; · That the company being sued is conducting business in such ...
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25 When goodwill in the business is not enough - The IPKat
https://ipkitten.blogspot.com/2020/11/when-goodwill-in-business-is-not-enough.html
To succeed in a passing off action, a claimant needs to prove the three elements of goodwill, misrepresentation and damage. At first instance, ...
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26 Common Law of Passing Off | Franklins Solicitors
https://www.franklins-sols.co.uk/for-business/intellectual-property-solicitors/common-law-of-passing-off/
Passing Off means someone is using an unregistered Trade Mark to represent goods or services as their own i.e. representing a link to another business and ...
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27 Unfair Competition: Why Passing Off Claims Fail
https://www.marshacadoganip.com/why-passing-off-claims-fail/
Without proof of goodwill or reputation, passing off claims will not be successful. Absent this essential component of the passing off test, ...
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28 Passing off - MyLawyer
https://www.mylawyer.co.uk/passing-off-a-A76063D76421/
If one business has distinguishing or easily recognisable features, another business cannot mimic them in an attempt to pass them off as their own. There are ...
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29 What is 'Passing Off' in Trade Mark Law?
https://trademark-registration.com.au/information/passing-off-trade-mark-law/
In the context of trade marks, passing off occurs where someone without a registered trade mark finds that another business is passing off their ...
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30 Can Passing Off Protect an Unregistered Trademark?
https://openlegal.com.au/can-passing-off-protect-an-unregistered-trademark/
Passing off is a common law action for when a business represents another's name, brand, logo, or other trademark as their own. They do this in ...
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31 Common Law Tort of Passing Off - Smit & Van Wyk
https://www.svw.co.za/common-law-tort-of-passing-off/
Passing off occurs when there is a false representation (misrepresentation) directly or indirectly by a trader to the public that his business is that of a ...
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32 Part 3: Unregistered Trade Marks and Passing Off
https://www.qmul.ac.uk/artsandculture/media/arts-and-culture/qLegal---Protect-Your-Brand!-Trade-Marks-Explained--Part-3-Unregistered-Trade-Marks-and-Passing-Off-01.05.20.pdf
This publication is aimed to help small start-up businesses and entrepreneurs specifically. Date produced: 01.05.2020. qLegal Online Publication. Protect Your ...
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33 Product Clones: 'Passing Off' Copied Items as Big Brand Goods
https://www.intellect-worldwide.com/2022/05/09/product-clones-passing-off-copied-items-as-big-brand-goods/
'Passing off' is when a business tries to sell its own goods under the pretence that they are the goods of another company. Passing off is ...
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34 FOREIGN TRADERS AND THE LAW OF PASSING-OFF - jstor
https://www.jstor.org/stable/24865808
as 'passing off. The form that unfair trading takes will alter with the ways in which trade is carried on and business reputation and goodwill acquired.4.
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35 Trademark Unfair Competition: “Passing Off”
https://aaronhall.com/trademark-unfair-competition-passing-off/
“Passing off” encompasses a lot of activity and is the oldest theory of unfair competition. Passing off happens when the defendant makes a statement or ...
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36 Passing off is the selling of one's product, or the ... - Abuad Portal
https://portal.abuad.edu.ng/Assignments/1588932565AYOS_TORTS_2.pdf
Discuss the relevance of passing off as a form of Economic Torts in the 21st century ... business is that of the plaintiff, and the “law on this matter is ...
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37 How should I handle a case of 'Passing Off'? - LawBite
https://www.lawbite.co.uk/resources/blog/how-should-i-handle-a-case-of-passing-off
'Passing off' typically occurs where one party tries to take advantage of an existing brand name or mark which is already well established and ...
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38 Intellectual Property Fact Sheet Passing Off
https://www.debenhamsottaway.co.uk/wp-content/uploads/2018/08/Passing-Off-Fact-Sheet.pdf
goodwill and reputation in its business. The legal cause of action under which these rights can be asserted and enforced is known as. “passing off.
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39 Passing Off - intellectual property solicitors in London
https://southbanklegal.com/areas-of-law/intellectual-property-media-information-technology/passing-off/
The claimant has goodwillgoodwill: a business' intangible and reputational assets s... or reputation in respect of its goods or services. Another party has made ...
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40 Is passing off past its best? | Hill Dickinson
https://www.hilldickinson.com/insights/articles/passing-past-its-best
Passing off can be considered the safety net of IP protection for brand owners, particularly for elements of a business that cannot benefit ...
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41 Copy Cat Branding – the Law of “Passing Off”
https://lklaw.ca/blog/copy-cat-branding-the-law-of-passing-off/
If a competitor is found to be passing off another's business or products, then a remedy exists for those who suffer damages as a result.
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42 Passing Off Claims: IP Rights (Defences & Remedies)
https://hallellis.co.uk/passing-off-claims/
In the law of passing off, goodwill is a legal concept, not a business concept. There are similarities between the two, but the differences are ...
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43 Resources | Passing off - Farillio
https://www.farill.io/resources/guides/guide-to-passing-off
The law of 'passing off' can offer you some limited protection if a copycat rival causes damage to your business (loss of sales or damage to your good ...
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44 Stealing ideas and passing off - Gannons Solicitors
https://www.gannons.co.uk/insights/stealing-ideas-and-passing-off/
Passing off is a common law claim which can be brought against someone infringing on unregistered Intellectual Property Rights. How can you ...
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45 Passing Off - Wikijuris
https://wikijuris.net/ausip/passing-off/
Passing off protects against the misappropriation of a trader's business reputation or goodwill by the misrepresentation of another trader.
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46 Meaning of passing off in English - Cambridge Dictionary
https://dictionary.cambridge.org/us/dictionary/english/passing-off
the illegal act of selling a product that is similar to one that another company has legally protected by a trademark: The restaurant was found guilty of ...
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47 Passing off under trademark - Legal Services India
http://www.legalservicesindia.com/article/1254/Passing-off-under-trademark.html
Passing off is a common law tort, which can be used to enforce unregistered trademark rights. The law of passing off prevents one person from ...
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48 Passing Off | An Analysis of the Economic Torts
https://academic.oup.com/book/8408/chapter/154175615
Passing off became a tort of misrepresentation, to protect 'those indicators in the process of commercial competition by which one rival distinguishes his ...
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49 What is passing off in unregistered trade marks? - Lawthentic
https://www.lawthentic.com.au/lawthentic-loop/passing-off-a-protective-umbrella/
Passing off takes place when a business incorrectly represents their goods or services as those of another business, or that their goods or ...
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50 Overview of passing off | Practical Law - Thomson Reuters
https://uk.practicallaw.thomsonreuters.com/4-107-4875?transitionType=Default&contextData=(sc.Default)
A review of the nature and scope of the law relating to the tort of passing off, including a discussion of the application of that law to special situations ...
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51 Passing Off: Dealing with Copycats in Business
https://smithpartners.co.nz/business-law/intellectual-property/passing-off-nz-intellectual-property-copycats/
A claim of passing off and a breach of the Fair Trading Act are invariably used in conjunction in look-a-like situations where one business ...
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52 Reverse Passing Off: Preventing Healthy Competition
https://digitalcommons.law.seattleu.edu/cgi/viewcontent.cgi?article=1517&context=sulr
Chad ended up with a small garage business, fixing up snowboards for his friends and their friends. One day, a Japanese corporation approached Chad and asked if ...
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53 Protecting Business Assets Under the Lanham Act
https://halloransage.com/publication/protecting-business-assets-under-the-lanham-act/
Originating in about 1803 as an offshoot of the tort of fraud and deceit, passing off occurs when one makes a false representation or designation as to the ...
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54 Passing off: When your business's reputation is threatened
https://www.adpinc.co.za/passing-off-when-your-businesss-reputation-is-threatened/
the business has a reputation; · there is a misrepresentation that is likely to deceive the relevant section of the public into believing that the business, ...
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55 Trade Mark & Passing Off Disputes | The Law Superstore
https://www.thelawsuperstore.co.uk/business/business-disputes/intellectual-property-dispute/trade-mark-passing-off-disputes
If you have a trademark that the public and business partners can easily identify as belonging to you and your company, you'll want to protect it. If your ...
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56 Passing Off - Intellectual Property Law - Ellis Jones Solicitors
https://www.ellisjones.co.uk/business/intellectual-property-solicitors/passing-off/
If a business sells goods or provides services which people are led to believe are of another business, then this may be an offence known as 'passing off'.
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57 What is passing off? - FindLaw Australia
https://www.findlaw.com.au/faqs/1126/what-is-passing-off.aspx
To establish passing off, the plaintiff must prove a misrepresentation made by a trader in the course of trade to prospective customers or consumers that is ...
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58 Passing off - Oxford Reference
https://www.oxfordreference.com/viewbydoi/10.1093/oi/authority.20110803100309338
... into thinking that one's goods or services are those of another business. The commonest form of passing off is marketing goods with a design, packaging, ...
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59 The tort of passing off | Brisbane Technology, IT, and IP Lawyers
https://www.dundaslawyers.com.au/the-tort-of-passing-off/
The tort of “passing off” occurs where one trader (Defendant) has wrongly represented that its goods or services are related to those of ...
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60 Passing Off - Gaby Hardwicke Solicitors
https://www.gabyhardwicke.co.uk/briefing-notes/passing-off/
There must be a misrepresentation by the defendants in the course of their business that leads (or is likely to lead) the public to believe that the goods or ...
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61 South Africa: Common Law Tort Of Passing Off - Trademark
https://www.mondaq.com/southafrica/trademark/1149126/common-law-tort-of-passing-off
Passing off occurs when there is a false representation (misrepresentation) directly or indirectly by a trader to the public that his business ...
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62 What is Passing Off? - Fleximize
https://fleximize.com/articles/000947/what-is-passing-off
Your goodwill is the company's lifeblood and the thing that will have customers returning and recommending your products or services. Passing off is when ...
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63 Passing Off vs Trademark Infringement: What's The Difference?
https://lawpath.com.au/blog/passing-off-vs-trademark-infringement-whats-the-difference
More specifically, the passing off remedy prevents businesses and individuals from 'passing off' their products as your products.
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64 the old "tort of passing off" and misleading and deceptive ...
https://www.williamroberts.com.au/news-and-insights/archive/articles-and-case-studies/The-Safety-Net-That-Catches-Unregistered-Trademarks
The tort of 'passing off' is an action available where a business wrongly suggests a connection, in the course of trade, with another's goods or services where ...
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65 Passing Off - Intellectual Property - Bloomsbury Law Solicitors
http://bloomsbury-law.com/intellectual-property/passing-off/
Passing off occurs when two parties have a dispute against each other within the world of business. Cases often derive when one party accuses the other of ...
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66 Case law: Business could not claim 'passing off' on basis of ...
https://www.icaew.com/library/subject-gateways/law/legal-alert/2016-06/case-law-business-could-not-claim-passing-off-on-basis-of-rival-product-s-colour
Passing off laws aim to stop third parties selling goods or services which are the same as, or similar to, another business's goods or services without ...
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67 Passing Off - Business Law - Ackroyd Legal
https://ackroydlegal.com/our-services/business-law/passing-off/
Passing off occurs when someone wrongly claims that the goods, services or business activities of another person or company are their own, ...
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68 The perils of relying on passing off - Why you should register ...
https://www.gscsolicitors.com/the-perils-of-relying-on-passing-off-why-you-should-register-your-brand-name-and-logos/
These businesses are still able to protect their brand in the UK using the common law, this is known as “Passing Off”. The right to bring an ...
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69 Passing Off: An Uncertain Remedy - Fordham IP Institute
https://fordhamipinstitute.com/wp-content/uploads/2015/08/7B-4-Charleton-Peter-PDF.pdf
The essence of the tort is, therefore, a misrepresentation made by the defendant which is calculated to cause damage to the business or goodwill of the ...
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70 IP 11 : passing off Flashcards | Quizlet
https://quizlet.com/15660948/ip-11-passing-off-flash-cards/
Passing off therefore gives a trader an opportunity to acquire protection through use of a brand name, logo or trading name, or indeed any symbol which has been ...
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71 Passing-Off: Infringement: Unregistered Trademarks
https://www.humphreys.co.uk/commercial/passing-off-claims/
Passing off: solicitors with long track-record: trademark infringement: High Court injunctions: damages: specialists in intellectual property.
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72 Information on Branding - Handsome I.P.
https://www.handsomeip.com/branding.php
Passing-off is a common law right that allows you to prevent other businesses from 'passing off' their goods/services as yours. It is the weaker sibling of ...
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73 Trade Marks & Brands | Solicitors - LCF Law
https://lcf.co.uk/business-services/intellectual-property/trade-marks-brands/
Passing off claims · Goodwill: the claimant's business has generated customer goodwill, which is being misappropriated by the defendant's use of its branding.
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74 Passing Off & Unfair Competition | Legal Advice - Furley Page
https://www.furleypage.co.uk/legal-services/for-business/intellectual-property-rights/passing-off-and-unfair-competition/
Passing off protects against those seeking to take unfair advantage of a business' goodwill and reputation in order to gain a head start.
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75 ULaw's Reporters - PROTECTING TRADE DRESS ... - Facebook
https://www.facebook.com/ulawreporters/photos/a.327575137425856/1100913563425339/?type=3
To initiate a lawsuit for Passing Off, the petitioner must meet the following evidence requirements: -Reputation of products or services as well as external ...
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76 PASSING OFF - Ariel Dubinsky Law Office
https://dubinsky.co.il/en/commercial-torts/passing-off/
The conceptual basis for the tort of passing off is protecting reputation and preventing a situation in which one business “rides the coattails” of another ...
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77 Passing off—goodwill, misrepresentation and damage
https://www.lexisnexis.co.uk/legal/guidance/passing-off-goodwill-misrepresentation-damage
Passing off is a common law tort which protects rights that are not capable of registration or are difficult to register as trade marks (eg ...
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78 Passing off: copying your brand and goodwill - Brand Protect
http://brandprotect.eu/passing-off/
Passing off is typically a law practiced in the UK and other common law jurisdictions including the US. The European equivalent of 'passing off' is that of ...
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79 Differences Between Passing Off and Trademark - Bscholarly
https://bscholarly.com/differences-between-passing-off-and-trademark/
Passing off can be committed by using another company's or business trademark or such mark that creates a resemblance of it. Trademark is ...
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80 Is passing off past its best? - Lexology
https://www.lexology.com/library/detail.aspx?g=52c61f2b-d9a7-4fa8-920c-6a308733f42e
While passing off is often pleaded alongside trademark and design right infringement, ... (monetary or otherwise) the brand owner has made to its business.
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81 Making the most of passing-off protection - Bereskin & Parr LLP
https://www.bereskinparr.com/files/file/docs/WTR_DecJan2013_MLG-CR.pdf
Canada, a common law country, affords protection to both registered and unregistered trademarks and trade names and other business signs, including logos,.
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82 Passing Off: Never Use Celebrities' Names for Your Business ...
https://pinnacletms.com.au/passing-off-never-use-celebrities-names-for-your-business-without-consent/
Passing off is a common law tort that enforces unregistered trademark rights. It usually applies to a celebrity falsely represented as being affiliated with ...
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83 Doctrine of Passing Off - Netsheria International
https://netsheria.com/doctrine-of-passing-off/
Passing off is similar to trade mark infringement, but applies to protect unregistered rights associated with a particular business, ...
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84 TRADE MARK REGISTRATION
https://www.companyregistrations.co.uk/wp-content/uploads/2018/12/Trade_Mark_Registration-2.pdf
In today's competitive and global market place, protecting your business ... Passing off is the use of an unregistered mark in such a way that a third party ...
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85 Passing Off - UK Law (An Irish Guide)
http://uklegal.ie/passing-off/
For example, a business may have established a particular packaging, colour or feel to its products by advertising and marketing. If another business designs ...
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86 Goodwill in Passing Off - Edward Elgar Publishing
https://www.e-elgar.com/shop/gbp/goodwill-in-passing-off-9781847209009.html
The law of passing off protects traders from a form of misrepresentation that harms their goodwill, and consumers from the market distortion that may result ...
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87 Trade mark infringement / 'passing off' case in Malaysia
https://intellectual-property-helpdesk.ec.europa.eu/regional-helpdesks/south-east-asia-ip-sme-helpdesk/case-studies/case-study-15-trade-mark-infringement-passing-case-malaysia_en
For 'passing off' the British company had to prove that the Malaysian company was misrepresenting their goods as being connected with the British company. They ...
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88 IPso Jure - Passing off and malicious falsehood - Google Sites
https://sites.google.com/site/ipsojurepages/trade-marks/passing-off-and-malicious-falsehood
Some cases refer to confusion: like trade mark law, passing off is concerned with the misappropriation of goodwill, and this may result from confusion being ...
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89 Passing Off - rhw Solicitors, Guildford, Surrey - 01483 302 000
https://www.rhw.co.uk/dispute-resolution-conflict-disputes/passing-off/
Passing off is complex area of Intellectual Property law which requires a deep understanding of a client's business, their customers and their geographical ...
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90 Passing OFF - StuDocu
https://www.studocu.com/en-gb/document/university-of-law/intellectual-property/passing-off/9065610
passing off passing off: functions and purposes to stop an infringer from selling their making unfair use of (claimants) reputation. for example, selling.
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91 Letter of Claim (Passing off) - Claimant - DocPro
https://docpro.com/doc2127/letter-of-claim-passing-off-claimant
Passing off is where a trader acts in a way that misleads or misrepresents themselves as being associated or linked with another company or goods or services of ...
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92 Passing off may be more useful than you think
https://www.simmons-simmons.com/en/publications/ck0as1fv4njw00b85uges6oeh/28-passing-off-may-be-more-useful-than-you-think
Passing off · goodwill of the claimant · misrepresentation by the defendant which causes or is likely to cause deception, and · damage arising from the erroneous ...
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93 1 The Law of Passing Off – goodwill beyond goods Author
https://aura.abdn.ac.uk/bitstream/2164/11293/1/The_Law_of_Passing_Off_IIC_revised.pdf
traders who suffer a resulting loss of business or goodwill. ... law of passing off, claimants are concerned not only with the protection of their trade at ...
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94 PASSING OFF | Business Torts
https://www.businesstorts.ca/passing-off
› passing-off
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95 Passing Off
https://instruct.uwo.ca/law/462-001/4-PassingOff_D.pdf
Passing-off occurs when a company's business reputation or goodwill will likely be injured by a misrepresentation in which a competitor creates an illusion of ...
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96 Passing Off,Counterfeit Goods, and Confidential Information ...
https://businessandlegal.ie/passing-off-misrepresentation
A misrepresentation · Made by a trader in the course of trade · To prospective customers · Which is calculated to injure the business or goodwill of another trader ...
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97 Intellectual property - LawOnline
https://www.lawonline.ie/law-guides/business/intellectual-property/
If someone else uses this goodwill and reputation, the owner of the business can stop this by using the law against passing off. In order to succeed in a ...
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98 5 – PASSING OFF
https://www.shopassociation.org.au/sites/default/files/uploaded-content/website-content/Resources/PDFreports_resources/5_-_passing_off_co-branded.pdf
These brands add massive value to the companies that own them because they have a powerful 'reputation' and. 'goodwill'. Advertising influences the reputation ...
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